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October 14, 2019

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The video game licensing specialists Bits and Pixels brokered and developed a collaboration between French footwear brand Palladium and the hugely popular action MMO, Destiny. The collaboration celebrates the release of Shadowkeep, Destiny’s new expansion, which sees G...

April 1, 2019

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The video games industry is an unstoppable machine that’s constantly churning out new IP. Not just from the publishing juggernauts of this world, but from indie developers and everything in between. It also boasts an impressive inventory of some of the world’s most bel...

March 22, 2019

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Stadia’s console-less model lowers the barrier to entry in terms of initial outlay of cost, thus potentially introducing a whole new audience to gaming, in the same way that smartphones and tablets have. Its offer of instantaneous gaming, plus seamless integration to v...

August 6, 2018

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As specialists in video game licensing, we’re big on acutely understanding the appeal of video game brands and its player-base, and when it comes to gaming audiences, one topic that is very close to our hearts here at Bits + Pixels is acknowledging and catering for the...

May 15, 2018

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“We couldn’t be more delighted to be working with Bungie on the Destiny franchise. The combination of thrilling gameplay, an expansive and cinematic world featuring a compelling narrative and cast of characters, and some of the most stunning visual design you could wis...

September 25, 2017

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Bread & Butter festival is something a little bit different for us, as it focusses on trends and youth culture - be that fashion, music and even emerging ways of thinking and attitudes - which are all important to keep track of when your job is to think up relevant, in...

June 21, 2017

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The games industry creates more new IPs than the movie industry and with that comes new fanbases. It’s such an exciting place to be.