We’ll keep on-going communication with key retail buyers so that they have a good grasp of the brand and how it stands out from the crowded marketplace. When products are in development, we’ll ensure they are aware and that we’re planning well in advance to deliver the best possible online or in-store offering, supported with the combined marketing efforts from the IP owner, licensee and retailer teams.

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Where a direct to consumer retail channel is part of the strategy, we can implement convention pop-ups and establish or help grow a dedicated e-store proposition.