INTRODUCING BITS AND PIXELS: A NEW LICENSING AGENCY SPECIALISING IN VIDEO GAMES.
Bits and Pixels Agency want to put heart and creativity into video game licensing, by placing the fanbase at the centre and aspiring to match the innovation of which the games industry is known for.
Bits and Pixels is a new boutique licensing agency based in London, specialising in the video game industry. Founded by Sandra Arcan and Su-Yina Farmer, gaming enthusiasts with a combined 30+ years multidisciplinary experience, the agency is dedicated to delivering bespoke, intelligent brand extension for some of the world’s most iconic and well-loved gaming franchises.
The team understand the immense cultural significance of video games, this exciting and continuously evolving industry which, undoubtedly, has one of the most fiercely passionate of fan bases. The agency aims to deliver branded products and experiences that reflect this innovation and creativity, for gamers and prospective fans.
“We have extensive experience in both licensing and video game publishing, but just as important: we are gamers and proud of it! We understand what fans want and how they identify and connect with their favourite games. We want to take video game brands to new and exciting places, reaching new audiences and inviting more people to enjoy the compelling worlds that these games create, with a highly resonating licensing programme.” says Sandra.
Bits and Pixels are working with some of the most loved gaming brands and are looking forward to connecting with potential partners.