Sandra was asked to talk about the huge potential in video game merchandise and licensing, for the latest issue of the Licensing Source Book Europe.
"The Industry is so huge and worth more than the film industry, but merchandising has only relatively recently been given the attention it merits," says Sandra. "Gamers are among the most fiercely passionate and vociferous of fan bases. They can spend hundreds of hours on a game and develop a deep connection and loyalty towards it.".
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