Bungie Appoints BITS + PIXELS to Support Licensing For Destiny in EMEA
Bungie has appointed Bits and Pixels as its licensing agency for EMEA territories, it has been announced.
The London-based video game specialist will represent the award-winning, internationally acclaimed first-person action game Destiny, published by Activision.
The agency will help build upon the existing licensing programme, with new retail channels and new, beautifully designed product collections which fans will instantly love.
“We couldn’t be more delighted to be working with Bungie on the Destiny franchise. The combination of thrilling gameplay, an expansive and cinematic world featuring a compelling narrative and cast of characters, and some of the most stunning visual design you could wish to find, are just some of the elements we’ll be looking to showcase to prospective partners”, comments Sandra Arcan, Co-Director at Bits and Pixels.
“We’re looking forward to partnering with Bits and Pixels on new opportunities to expand the Destiny franchise through unique merchandise and creative brand collaborations,” says Katie Lennox, Director of Consumer Products at Bungie.
Bungie is an independent, employee-owned game development studio dedicated to creating hopeful worlds that inspire passionate player communities. For more than two and half decades, that purpose has led to the creation of some of the industry’s most celebrated gaming franchises, including Marathon, Myth, Halo, and Destiny. Today, Bungie is focused on creating new experiences and adventures for the Destiny 2 community to share.